Capitalism & Beer Marketing Tricks Today

Remember the good old days, like 2 years ago, when beer was served in bottles and you could get a 12 pack for $9.99? Now beer is trendy and manufacturers have taken to following the coffee business model. If Starfunkx can pay less than $50 a ‘Free Trade’ ton of un-roasted beans and then charge $3 a cup for coffee then so will the gas station. Sadly, the Dude of Food has noticed the same thing is happening in the beer business. Some craft beer makers decided to charge a bunch of extra dough for some aged beer and now even the cheap lagers are expensive. This same trickle down for profit theory has gone into packaging too.

In the 1970’s aluminum cans caused Alzheimer’s disease. These days it’s cheaper to can beer than it is to bottle it so we are told and sold that cans are OK now.

Next let’s look at packaging.

As you can see from the image comparison above, the buyer is paying the same for a package containing 8 less ounces per purchase and put in a potentially health riskier but cheaper to produce package. The only bonus about cans is they don’t break when dropped and are lighter to recycle, but then again in California we pay for CRV to recycle but there is nowhere to take your recycling except to the trash so the state gets it back anyways but subsidizes itself by charging a pre-paid recycling fee. The fee was established by the California Beverage Container Recycling and Litter Reduction Act of 1986 and since 2010 the program has been administered by the Cal/EPA California Department of Resources Recycling and Recovery (CalRecycle) (previously administered by California Department of Conservation – Recycling Division)

In February 2016 RePlanet, the largest recycling center in California, closed 191 recycling centers and terminated nearly 300 employees in small communities across the state due to increases in operational costs. By August 2019 RePlanet announced the closing of its remaining 284 centers and termination of it’s last 750 employees. It began the process of liquidating assets to pay creditors which had backed up due to continued reduction in state fees, the depressed pricing of recycled aluminum, plastic and cardboard, the minimum wage increases and the rise in operating costs.

Write to your elected California senators, local newspapers and media services to ask more questions as to why nothing logical is getting done in California.

The Dude of Food explores Prop 65 warning labels and coffee.

Many people have created myths and formed opinions about Starbucks for posting the state regulated Prop 65 warning label. While exploring this topic the local Dogtown coffee barista told the Dude of Food ‘our coffee isn’t like Starbucks cancer coffee because our coffee is organic’, not realizing the warning comes from the roasting not the beans origin.

The following information may help shed some light on the subject of Prop 65 warning labels at coffee stores.

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A little research shows that it is not Starbucks fault. It may be possible Starbucks could alter their process and possibly avoid the warning altogether, but that would cost money, and is a different story.

The warning is prompted and occurs due to the following research.

Acrylamide is on the Proposition 65 list of chemicals known to the state to cause cancer or reproductive toxicity (such as birth defects and other reproductive harm).

For many years, acrylamide has been used in grouts and cements, pulp and paper production, ore processing, permanent-press fabrics, and dye manufacture. It is also used to produce polyacrylamide, which is used in water and wastewater treatment, soil conditioning and oil drilling. Acrylamide also is present in tobacco smoke. 

In 2002, Swedish researchers discovered that acrylamide forms during the baking, frying, or roasting of certain kinds of foods, particularly starchy foods.  

Acrylamide is not added to foods.  It is a contaminant that forms during the baking, frying or roasting of certain plant-based foods.  Boiling and steaming foods does not create acrylamide. 

French fries, potato chips, other fried and baked snack foods, roasted asparagus, canned sweet potatoes and pumpkin, canned black olives, roasted nuts, coffee, roasted grain-based coffee substitutes, prune juice, breakfast cereals, crackers, cookies, bread crusts, and toast all contain varying levels of acrylamide.