In 1935 The Clamato Corp had filed a patent in NY as the Clamato Products Co as early as January 23, 1935.
In 1938, House & Garden magazine Vol 74 printed a recipe for “Tomato-Clam Juice Cocktail” consisting of tomato juice, clam broth, salt and celery salt.
In 1940, “Lobster King” Harry Hackney was granted the Clamato trademark.
In 1957, McCormick & Company Inc. applied for and acquired the Clamato brand name for the seasoned blend of tomato and clam juice. This trademark is still valid and now owned by Keurig Dr Pepper.
San Diego Red claims it was in the Acueducto Bar, located inside the renowned Hotel Lucerna in Mexicali, where the drink was invented. According to Hotel Lucerna in 1967 a client entered the bar with an awful hangover and asked for a fix. The bartender chose to mix tomato juice with some of the broth from “abulón rojo” (red abalone).
The abalone broth was eventually changed to a more affordable product like clam juice and today many sauces are added during preparation like traditional ‘Maggi’ sauce, soy, Tabasco, horseradish, english sauce, Worchester and lemon or lime juice among others. Maybe Hotel Lucerna did help create the formation of the michelada.
Clamato Original is the main ingredient in the Authentic Clamato Michelada and a primary go-to for many michelada makers. You can mix it with your favorite lager beer or mix it with a little vodka.
While reading the label recently I noticed a huge reason for me to stop using this product. I have a huge problem with the 3rd ingredient. Sorry, but the Dude of Food is a hard no on having High Fructose Corn Syrup unnecessarily in my food. The 4th ingredient is Monosodium Glutamate, which I also try to avoid. I discovered these are a main part of what makes Clamato and decided that I’m done using it. I now make my michelada mix from scratch.
CLAMATO is a registered trademark of Mott’s LLP, used under license.
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